When two industry giants, Hitachi and ABB Power Grids, joined forces to establish the Hitachi ABB Power Grids joint venture, they sought our expertise to craft a compelling Whitepaper for their newly introduced high-capacity power management product. The Whitepaper specifically targeted their most coveted potential customers.
Our Approach
- iMarketing meticulously developed the Whitepaper by synthesizing technical documentation and incorporating insights from internal and external experts based on real user experiences.
- Collaborating closely with the client’s key engineers, iMarketing updated technical details and enriched the document with visually engaging elements. We seamlessly compiled the final version and presented it to the client for review.
Results
The document achieved remarkable success, gaining widespread coverage across multiple global markets, including prominent features on Reuters and Bloomberg News wires. Social media engagement was robust, with hundreds of CEOs and engineers sharing content on platforms like LinkedIn and Twitter.
Industry
Corporate, Power
Services
CONTENT
WHITEPAPER
Media Placements
Reuters
Bloomberg
