Guiding the client’s journey from a granted patent on paper to a tangible prototype, we steered the project’s progress from TRL 1 to TRL 7. Our comprehensive services encompassed strategy formulation and implementation, website development, content creation, communication strategies, distribution efforts, representation at events, negotiation processes, speaking engagements, and an extensive suite of services. This holistic approach transformed the client from an anonymous entity to a globally recognized and respected company in the hydrogen sector.
iMarketing strategically aligned with the client’s objectives, establishing a cohesive messaging tone and cultivating a compelling company identity.
Crafting a meticulous marketing and communications plan, iMarketing ensured all stakeholders remained synchronized in purpose and messaging.
Executing a tailored media outreach initiative, iMarketing targeted diverse audiences, including energy and financial investors, higher education institutions, hydrogen-focused media, and top-tier publications.
Organizing speaking opportunities at premier hydrogen conferences, iMarketing actively participated in speaking sessions on behalf of the client.
iMarketing successfully branded HBS within the hydrogen market, securing features in over 70 leading media outlets and reaching millions of professionals. This accomplishment translated into over 100 investor meetings conducted virtually and in person. Securing two speaking engagements at prestigious hydrogen events and garnering interest from seven serious investors paved the way for consortium negotiations.