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Posted on May 10, 2022
Lifestyle

What does “scan” mean? This means that people open the text, look at the title, read the beginning of the first paragraph, then jump to the second paragraph, scroll down to the first subtitle, glance left, right, go back up, and so on — all in all, total chaos, eyes flying in all directions. Almost no one reads everything, patiently, line by line, it rarely happens. Just because people clicked on the title of your text doesn’t mean they want to read...

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Posted on May 10, 2022
Lifestyle

Newsjacking is the answer to the magical question “how to make my brand interesting on social media”. The principle is straightforward: as soon as something that everyone is talking about appears, we try to release something relevant as soon as possible, which is a reference to that topicality and also contains our brand. o When I say as soon as possible, it means in the first 24 hours or less. Newsjacking provokes the best possible reaction of followers on social networks because it...

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Posted on May 10, 2022
Lifestyle

A good story is precisely the thing that sets big, well-known brands apart from some mediocre ones. When you have a good story, there aren't many marketing problems. We need to make as many people as possible hear our story. If the story is strong and the product excellent, then everything goes smoothly. Journalists will publish articles about you, free of charge. Because they are looking for a story, they want a good story. The story is slowly spreading organically, and that's...

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